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What is Digital Marketing?
Introduction Digital marketing is more vital for businesses now than ever. As life increasingly moves more online due to the recent wave...
melodymcguirk
3 min read


Top 5 Things About IADT
Introduction Are you currently in your final year of secondary school, trying to fill out the CAO and looking for the right place to...
melodymcguirk
4 min read


How To Create Content
Introduction We consume content almost every waking minute of our lives, most of it subconsciously. Whether this be reading billboards or...
melodymcguirk
4 min read


Michael Scott’s Management Style
Melody McGuirk January 31st, 2021 As we are in lockdown again, I have noticed that my Netflix consumption has increased significantly,...
melodymcguirk
3 min read


Let’s Learn about Leadership
Melody McGuirk January 10th, 2021 I want you to think about events throughout history that have led to a successful outcome. Was there a...
melodymcguirk
2 min read


Starbucks Strategic SWOT Analysis
Melody McGuirk January 10th, 2021 Starbucks! A coffee company that started small in Seattle’s ‘Pike Place Market’ in 1971 and is now the...
melodymcguirk
2 min read


Winning Ways to Work from Home
Melody McGuirk January 10th, 2021 If you didn’t think 2020 was bad enough, here in Ireland we are beginning 2021 on full lockdown. Since...
melodymcguirk
2 min read


Facebook’s Funky Organisational Format
By Melody McGuirk December 6, 2020 Before I tell you… what type of organisational structure do you think Facebook has? Functional...
melodymcguirk
2 min read


Google's Golden Guidelines to Great Managers
by Melody McGuirk November 29, 2020 As we all know Google loves data, so much so that they have gathered information within their own...
melodymcguirk
2 min read
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