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Nov 30, 20213 min read

What is Digital Marketing?

Introduction

Digital marketing is more vital for businesses now than ever. As life increasingly moves more online due to the recent wave of people working from home and the sharp rise in numbers of social media users. More and more businesses are being discovered on the internet as they grow their online presence and build a valued community.

In this blog, I will define the term ‘Digital Marketing’ and focus on the importance of digital marketing for brands. Furthermore, I will show you a few examples of how businesses can use it and give you 3 best practices for getting started with digital marketing in your own company.

What is 'Digital Marketing'?

Simply put, digital marketing is the use of the internet to reach your brands target audience. Digital Marketing doesn’t just include the use of social media to promote your business, but also attracting customers on search engines by improving SEO, via email marketing, content writing/marketing and so much more.

Why does it matter?

Digital Marketing is an amazing way to target your specific customer segment, but as it is online it opens your business up to new customers/ international audiences who traditional marketing would not have been able to. Digital marketing also allows you to easily monitor engagement and analytics from your website, blog, social media channels and ads etc. Furthermore, compared to traditional marketing it is also more cost effective and affordable, especially for smaller brands. Finally, it is also a much quicker way to get messages out to the virtual world.

3 Real Life Examples of Digital Marketing

Below I will give you 3 real life scenarios of how you could put digital marketing into practice for your business.

1) EMAIL MARKETING

Email marketing can be extremely effective, especially when done correctly. Otherwise customer may think it is just spam that belongs in their junk folder. Good email marketing gives the customer information about your business or even special discounts. Platforms such as MailChimp can be used for your business to maintain a good email strategy. To see a sample email I made for my E-Portfolio on MailChimp click the button below.

MailChimp

2) SEARCH ENGINE OPTIMISATION

Search engine optimization (SEO) is the means of increasing the quantity and value of traffic being sent from search engines to your website, by using keywords. The better your SEO, the higher your company will rank on search engines. Platforms such as SEMrush is a great tool for keyword research, competitor analysis and SEO & SEM (Search Engine Marketing).

3) SOCIAL MEDIA

Social media is probably the most important presence a brand can have. By using your social media platforms correctly, you can reach new customers, create an invested community, and drive more traffic to your website.

3 Best Practices for Getting Started with Digital Marketing

With everything in mind, I will finally give you some quick tips for when you are starting your businesses digital marketing journey.

1) CREATE QUALITY CONTENT

Good content is vital for the success of your profiles. Search engines are optimised for channels who post regular engaging content. To learn more about 'How to Create Content', please feel free to read my article linked (only after you have finished this one :) By creating quality content for your target audience, you have the opportunity to spread the word about your brand to a large amount of users.

2) ESTABLISH YOUR BUSINESS GOALS

Similar to other forms of marketing, it is crucial to determine your long-term goal. Ask yourself why you are growing your online presence? Once you have this clear goal it will help you measure the success of your other digital marketing attempts.

3) AUDIENCE ENGAGEMENT

Engaging with your audience is a very crucial part of a digital marketing strategy. It shows that your brand cares for its customers and is there to listen to suggestions and comments.

Furthermore, good engagement with your audience will boost your brand awareness and brand recognition. Above I have left a very useful video which explores social media engagement hacks, strategies and tips.

Conclusion

As you can see, digital marketing in this day and age is extremely important to the success of your business. Not only is it easily monitored, cost efficient and fast at spreading messages, digital marketing will help you easily focus your efforts on your businesses target audience.

Businesses can begin their digital marketing journey by creating social media profiles, improving their SEO and participate in email marketing. This can all be elevated by establishing clear goals, engaging with your audience, and creating good content.

If you want to read my article ‘How to Create Content’ click the button below.

How to Create Content

In this post I explain the most efficient way to create content online and give you my top 3 tips if you are new to content creation.