Certificates
Here are some certificates I have currently obtained on LinkedIn Learning, and some other courses I am working on:
Personal Branding on Social Media
In this course I learned how to optimise my online platforms by searching for other similar online brands and recognising the content they post and hashtags they use, to gain inspiration for my own platforms. Furthermore, I learned many new tips on how to create engaging content by closely focusing on what value I can bring my ideal target audience.
For my professional brand I have chosen my primary platform to be LinkedIn, and this course made me realise how important it is to create a timetable to frequently update my online brand, which I am planning to do after completing the modules for this semester.
Further analysis shows just how it has helped me enhance my online brand. Before I did any work on my LinkedIn profile, my 'Social Selling Index' was 7 out of 100. Currently it is at 38 out of 100, which is a significant improvement.
Finally, this course helped enhance my brand by allowing me to identify my strengths and how I can sufficiently highlight my expertise on my LinkedIn page. After completing the course, I insured to include my skills and appropriate examples into the ‘About’ section of my LinkedIn profile. It also helped my online brand in general, by highlighting the importance of creating a consistent message throughout my different social media pages.
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